The Role of Hotels in Sustainable Tourism

November 30th, 2023

Hotels play a crucial role in promoting sustainable tourism by implementing sustainable practices and educating consumers about sustainable behaviors. Here are some key points regarding the role of hotels in sustainable tourism:

Preservation of culture and social-economic stability: Sustainable tourism practices and ethical hotel development are vital for the long-term preservation of culture and the social-economic stability of host communities .
Consumer demand for sustainability: Consumers are increasingly seeking sustainable destinations and accommodations. According to’s 2019 Sustainable Travel Report, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly, and 55% of global travelers report being more determined to make sustainable travel choices compared to the previous year .
Integration of smart technology: Smart hotels, which integrate advanced technology and systems, are becoming popular in the hospitality industry as a solution to enhance sustainable tourism. They can reduce resource consumption, such as energy and water, and improve overall sustainability of operations .
Energy consumption control: Smart hotel technology enables better control of energy consumption, leading to reduced environmental impact.
Contribution to a sustainable future: By implementing sustainable practices, hotels contribute to a more sustainable future for the hospitality industry .
Certification and standards: The Global Sustainable Tourism Council (GSTC) provides reliable criteria and standards for hotels to ensure sustainability. Many hotels strive to achieve GSTC certification to demonstrate their commitment to sustainable tourism practices .
Support from governments: Governments often encourage sustainable tourism practices and provide support to hotels through certification activities.